This weeks post consisted of a live streaming of the Apiture Flex Series at Cineplex in Burbank, CA. This event was open to members of the Inner Circle and streamed for the convienience of those who were unable to attend.
This is a unique method to reach audiences far and wide. Furthermore, it is effective and relevant to Hurlbut’s niche given its visual constituent. The pro’s of such elements include:
– Longer Viewing
People are more motivated to watch the entirety of live video’s as there is no option to pause or playback. If the content is engaging enough for a viewer to watch all of it, chances are they’ll be interested in other content you post, whether that be other live streams, status updates, images or blog posts.
– Greater platform options
Due to the popularity of live streaming, it is now available on many social platforms. Thus there is no need for audiences sign up to a platform they weren’t a member of in order to watch your live video. Chances are, they are already a member of the platform you’re streaming on. Research which platform attracts the greatest views by testing a live video across several platforms and noting the viewer numbers.
Engaging with audiences is one of the key goals for bloggers sense live streaming is an innovative way to connect and interact. Hosting a live event that fans can either attend or live stream, as Hurlbut has done, works for many different industries (ie. auctions for real estate companies, store/product launches, etc). However, this is only successful if sufficient publicity has been circulated.
With that said, there are con’s as well such as techincal difficulties, timing and the inability to save videos .