Critics, Reviewers & Your Art

This weeks lecture explored the art of criticism. With my background, prior to studying film, being in journalism, it could be said that my views on this topic differ to others. Whilst I am currently pursuing a more visually creative and less ‘clinical’ art form than journalism, the skills I learnt practicing journalism allow me to see two viewpoints- that of the artist and of the critic. Something that particularly sparked my interest in the lecture was the discussion of how to be “good at talking to Journalists”.

The girl's infectious threat to 'cash me ousside, howbow dat', became a sensation - subject to infinite memes and discussion on social media

Firstly, some good points were raised about conducting research as to who you are talking to, or (more so) who you ideally want to be talking to. This is imperative as it heavily impacts the way in which you will be portrayed to specific audiences which, in turn, can hinder your success. It is also good to remember that, while your work is being publicly analysed, in one way or another so is your critic’s.

Secondly, as much as you do your research on reporters, reviewers and/or critics, chances are they have done more on you! It is important to understand what they are looking for in order for the process to be as beneficial as possible for both parties. This relates back to the fundamentals of writing, the five W’s (and H): Who, what, when, where, how and why.

If you can manage to incorporate the answers to these questions in a conversation-like manner while allowing your personality and/or passion to drive the discussion or interview, you will be a journalists dream! Furthermore, when talking to a journalist, keep in mind that they are always looking for a hook (Summer 2002), something to draw their audience in. If you have done your research, you will have an idea of the angle various journalists might take, in which case you have the ability to manipulate the narrative being reported and how it reflects you and your art.


Sources:

Madrick, J. (2002). A good story isn’t always the right one to tell: `Enron was merely the manifestation of a broad failure on the part of the financial media.’ (Journalist’s Trade). Nieman Reports, 56(2).


 

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Professional Social Media

Building my online, professional presence from scratch over the next two years gives me a great opportunity to understand exactly what it is that I want specialise in and grow my portfolio- allowing me to project clear and concise objectives throughout my profiles.

Currently, my social media accounts are all personal. Hence, this course will probably be one of the most beneficial for me as it provides guidance specifically related to the industry I hope to break into.

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At this stage, drawing from the above objective examples by Yvette Adams’ of The Creative Collective, there are three things I hope to use social media to achieve. These include establishing myself as a film maker/ journalist, network with other professionals in the creative indusrty and gaining feedback on my work for future reference. This coinsides with my goal to find employment post-grad.

To achieve this, I believe that Facebook followed by Instagram will be the best platforms as they are mostly desired by users for their visually stimulating content. This stratagy is supported in Collier’s Professionalism: social media outreach (2012).

LinkedIn, however, will be the most effective platform for creating professional connections online (Rundquist, 2015). While I am not as comfortable on LinkedIn as I am on Facebook or Instagram, I have used it occasionally for my work in sales. It is almost like a ‘professional Facebook’ that enables you to interact with people from all different lines of work through connections and suggests other users that may be an asset to your network. My decision to rely on LinkedIn for professional networking is mainly due to the fact that it is viewed as somewhat more respectable and reliable in terms of business. This is especially prevalent when trying to meet with a potential employer/ client as users generally have similar motives. Being a part of a large family business, I know that interactions over LinkedIn are widely used and are becoming more popular/ are preferred.


Sources:
Rundquist, A. (2015). Professional development with social media. Journal of the Acoustical Society of America, 137(4), 2367.

Collier, R. (2012). Professionalism: social media outreach. CMAJ: Canadian Medical Association Journal, 184(11).


 

Art and Income

My biggest fear, after completing this degree, is not being able to secure a job. Given, this is base on my prior experience of completing a degree and receiving nothing but “thanks, but no thanks.”

I now know that there are multiple ways to earn a living off the things that I love- which is, in a way, comforting- but, do I have the confidence to pursue an unpredictable career?

I think that aspects of this

Introduction to Industry

This industry, the world of creativity and innovation, is exciting yet completely daunting. Am I going to succeed? Will anyone like my ideas and concepts?

This particular class seems practical and in a way, reassuring. I am excited to gain a greater insight into the field of film and hope, that by the end, i have a better idea of where i want to go and what i want to do.

I expect the content to provide a firm basis of skills and knowledge that will enable the desired outcome regards to networking, self marketing and finding, or creating, meaning. Most of all, I expect that this class will help me to find a career as opposed to a job.

At this stage, in two years time, I would ideally like have a role within the Australian film or news media industry, forming a strong foundation to hopefully  move high up.

In five years I would like to have built a good reputation for myself within the industry which, with any luck, will open many doors and opportunities